Last Thursday, the inaugural Hispanic Gaming Summit was held in Las Vegas, NV.One of the main objectives of the conference is to increase dialogue and improve marketing efforts to the US Hispanic market that shows increasing disposable income.The main Las Vegas Boulevard casinos target high rollers from Latin America, primarily Mexico.

Given the fact that many of Las Vegas' Hispanic high-rollers hail from Mexico and other Latin American countries, there is some interest in targeting those people in their home-country newspapers. At the same time, some gaming properties that are being developed in Latin America may try to attract US-Hispanics by advertising in Hispanic newspapers in the USA.

In terms of advertising and sponsorship, event organizer Charles Harrison says, “The conference is being featured in Newsweek en Espanol, Yogonet.com (leading gaming industry on line daily newsletter), Casino Journal's subscribers in Latin America, Gaming & Wagering online newsletter.”

In addition, the summit has also partnered with some other entities: “Some of the event's significant partners include Morongo Casino Resort & Spa in California, Arbitron, Corona, and we will have participation from the Las Vegas Hilton Hotel and casino, which is sponsoring the ESPN Domino Tournament,” adds Harrison.

The summit also has a website: http://www.hispanicgamingsummit.com.

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Portada Staff

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