Tu Dinero, which literally means “Your Money,” will premiere nationwide in the fall of 2005 with a projected initial circulation of 50,000 expecting to reach the fastest growing segment of the Hispanic population: Hispanics seeking to build financial security. This new publication will help to bridge the financial information gap that exists within the Hispanic community and empower them with the tools needed to succeed and take control of their financial futures. Tu Dinero will target bicultural Hispanics between the ages of 25 to 54, with a common desire to take control of their finances in order to achieve financial security for them and their families.
Editorial Televisa has appointed Julie Stav, a leading Hispanic financial expert, as Editorial Director for the publication. Julie is a New York Times best selling author as well as the host of the popular financial segments for the Univision Network. Her valued experience and contributions will add credibility, insight and merit to this publication that has been long-awaited by marketers and U.S. Hispanic consumers alike.