Virginia-based Liberty Tax Service and Los Angeles-based EC Hispanic Media are partnering to bring Hispanic consumers in Southern California timely, high-value educational content. Through the partnership, Liberty Tax Service’s educational Hispanic Initiative, Una Familia Sin Fronteras, utilizes El Clasificado's award-winning distribution to reach Hispanic families with vital fiscal and financial information that will make a positive impact on their lives. Liberty Tax Service and El Clasificado have created a value-packed custom publication entitled "Más Dinero" (More Money). The custom publication offers readers information that allows them to make the right decisions as they prepare to file their taxes, in tandem with other important details relative to work classifications and fundamental fiscal responsibility issues. The publication can be found in over sixty-five hundred (6,500) of El Clasificado’s 21,000 distribution points throughout the Los Angeles area, including selected Liberty Tax Service retail locations in Southern California located in high-Hispanic-density locations.
"El Clasificado has a top-notch distribution system and is deeply rooted in the Hispanic communities where they do business. Since the goal of our Una Familia Sin Fronteras educational initiative is to reach as many Latinos as possible with FREE fiscal and financial information, El Clasificado was the perfect partner”, said Martee Pierson, Director of Diversity Programs for Liberty Tax Service. In the weeks leading to the publication of the custom publication, El Clasificado has also been publishing valuable tax tips in 20 of its 38 zones. These tips feature Liberty Tax Service's Doña Libertad, the “wise Latina” representative of their Hispanic Initiative. In addition, the tax tips are accompanied by public service announcements from key Liberty partners including Mothers Against Drunk Driving (MADD) and the American Red Cross.
"We were impressed with Liberty Tax Service's focus on the Hispanic community through their Una Familia Sin Fronteras initiative and their passion for education and economic empowerment. Their valuable educational resources are sorely needed in the Hispanic market. It is a pleasure to work with a company that has provided financial independence to many entrepreneurs. Our objectives align very well," said Martha de la Torre, CEO of EC Hispanic Media.
The partnership also includes a distribution deal which allows for the distribution of El Clasificado in selected Liberty Tax Locations via co-branded retail racks. "The combination of Liberty Tax Service and El Clasificado in a co-branded distribution point where consumers can find educational value has been a great hit with our consumers,” said Diana Aghili, National Sales Manager for EC Hispanic Media. “Solutions like these engrain our clients’ brands to our reader’s daily life,” she added.
Finally, in April of 2012, Liberty Tax Service will participate in El Clasificado’s Su Socio de Negocios (Your Partner in Business) Expo. The Expo brings education, tools and inspirational stories to small business entrepreneurs in Southern California. Liberty Tax Service’s Martee Pierson will be the keynote speaker and Liberty Tax Service franchisees will present inspirational success stories to the attendees. Pierson was a speaker at Portada’s Emerging Hispanic Markets Forum last year.