Disney is considering translating English-language product catalogs into Spanish and sending them out to Hispanic consumers. The Los Angeles based entertainment conglomerate mails out English-language catalogs for toys & games, movies & music, clothes & accessories, home, and arts & collectibles. However, it is unclear whether Disney's Hispanic customers are credit card users, a crucial factor in the success of any direct mail operation. Disneyland (Orange County) Hispanic visitors spend more in cash than on their credit cards, compared with the average consumer. Additionally, Hispanics see two to three more movies a year than general market customers.


Portada Staff

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