“Only 1% of the people who visit a website do what the website intends for them to do,” says Hispanic Digital Network's Bill Gato. For Spanish-dominant Hispanics it is crucial that the website is written in-language (Spanish) and in-culture. Recent research shows that 80% of Fortune 1000 companies do not have Spanish websites or text written in Spanish. Experts note that the best way to target Hispanics is with bidirectional (English and Spanish) websites, like ComidaKraft.com.

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Portada Staff

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