Due to declines in newsstand sales, magazine publishers are increasingly relying on bulk subscription to guarantee circulation rate bases. While newsstand sales and individual subscriptions show a clear commitment from readers, bulk subscription circulation is bought, generally at a lower price, by institutions (e.g. airlines, Chambers of Commerce, etc.) for their consumers or constituents. In the third quarter of 2004, 136 ABC members released their annual audit report. According to Capell's Circulation Report “20% of titles releasing audits showed bulk subscription circulation in excess of 10% of their total circulation.” Two Spanish-language titles – Mira! and People en español – were among the leaders (77% of Mira!'s and 47% of People en español's circulation is bulk/public place).

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Portada Staff

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