CRO (Corporate Responsibility Officer) magazine, the voice of the corporate responsibility profession, has named MS&L its public relations partner for 2009. CRO and MS&L will work together to advance the corporate responsibility, governance and sustainability efforts of national businesses and nonprofits.
The year-long partnership includes PR support for CRO Magazine’s annual 100 Best Corporate Citizens list, CRO Summits, TheCRO.com and the professional development activities of the CRO Association.
MS&L, one of the world’s leading communications firms and ranked by CRO as the top public relations firm in corporate responsibility in 2008, will raise awareness of the growing importance of corporate citizenship, sustainability and cause marketing efforts.
MS&L works across industry sectors to develop corporate social responsibility (CSR) programs and platforms that give clients a voice, increase transparency and demonstrate the business value of corporate responsibility initiatives. The agency’s capabilities include CSR reporting, stakeholder engagement, community relations, thought leadership, issues management, media relations, cause-related marketing, energy and environmental communications.
Drawing on the firm’s energy and environmental capabilities, MS&L also has a strong global ECO Network that helps clients break through the clutter of environmental stories with pragmatic counsel and program execution. The group’s mission is to help clients succeed in the midst of an enormous cultural shift in attitudes about energy and the environment by bringing clients’ values to life and building trust with critical audiences.
MS&L also recently announced the launch of Social Activism Marketing (SAM), which combines the power of corporate social responsibility and cause marketing with digital tools to spawn social movements that move messages, product and profit on behalf of companies and brands. The firm’s proprietary Social Activism Marketing Optimization process includes four stages of social movement that corporations can utilize to develop unique cause programs.