Hispanic talk show queen Cristina Saralegui celebrated the 15th anniversary of “El Show De Cristina” on May 24th with a series of promotions (sweepstakes) and events. Cristina La Revista (Editorial Televisa, monthly, circ. 87,000, Spanish language, CPM US $115) will celebrate its 13th anniversary this November. Elizabeth Arango, brand manager of Cristina La Revista, tells Portada® that there is no combined approach to advertising sales between Cristina La Revista and “El Show de Cristina.” The TV program is produced by Univision, who handles its advertising sales. Editorial Televisa handles ad sales for Cristina La Revista. However, Cristina La Revista is using the TV show to cross-sell subscriptions to the show's audience, as well as promoting the show's 15th anniversary with a sweepstakes. The magazine's main advertisers are P&G, General Motors and L'Oreal. The show has sponsorships from Americatel, AT&T and some automotive companies.
Cristina turns 15
- July 1, 2004
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Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
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