Experian(R) Inc, announced that its circulation database, CircBase Publisher Database, is now available for the Hispanic publishing market. CircBase en Espanol is a cooperative database from hundreds of participating publications' active and expired subscriber records and is essential for targeting consumers based on lifestyles and interests, as representative of the publications they read. "Publishers are increasingly looking to niche segments of magazine subscribers to raise circulation," said Rick Erwin, general manager of Marketing Information Services for Experian. "This solution allows publishers to target key Hispanic niche segments and those groups that are active magazine subscribers."

Publishers who subscribe to CircBase en Espanol are able to:

.Expand their reach by having access to responsive names that think and read in Spanish for direct marketing efforts. These are not names "modeled" for Spanish speakers, but subscribers who have a demonstrated affinity to Spanish titles.

.Re-activate expired records utilizing Experian's cooperative databases.

.Identify the most responsive names from a pool of former subscribers.


For more information on the Hispanic list market read:

New Hispanic List Identifies Active Latino Buyers

21st Century Marketing picks up Siempre Mujer List Business (2005)

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