Andy Checo is the new Marketing Director at MundoFox based in New York and responsible for northeastern markets. Checo reports to Oswald Mendez EVP/Chief Marketing Officer for the Network. Checo spent over 10 years working in US Hispanic marketing and public relations, most recently at RL Public Relations. He is also the president-elect of the Hispanic Public Relations Associations’ New York Chapter.
Emma Carrasco, currently Executive Vice President of Republica, a Miami based strategic and creative agency specializing in multiplatform marketing, will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR. Her appointment as Chief Marketing Officer begins December 3 and follows an extensive national search. In addition, NPR announced that Loren Mayor becomes NPR’s SVP of Strategy on December 10. In addition to spearheading strategic planning she will help lead corporate business development. She currently is the Vice President of Strategy and Ventures at PBS, where she has served since 2008.
MillerCoors has appointed Rudy Rodriguez as senior director for multicultural marketing. Mr. Rodriguez, a Portada editorial board member, comes to MillerCoors from General Mills, where he spent nine years as director for multicultural marketing. According to a MillerCoors memo, Rodriguez will be responsible for “leading our multicultural team to acquire more volume and share among Hispanic, African-American and LGBT audiences.” AdAge reports, that like other big brewers, MillerCoors is dedicating more money to multicultural marketing, even putting campaigns into the general market.
AIM Media Texas, LLC has announced the appointment of Stephan T. Wingert as publisher at The Monitor and as regional vice president with responsibility for all publications and digital offerings in the Rio Grande Valley. The appointment is effective Nov. 5. Wingert joins AIM and returns to McAllen from his current positions as regional vice president for the Pacific region of Freedom Communications, Inc. and as publisher at the Daily Press/Desert Dispatch in Victorville, Calif. He has served as in that position since 2011 with direct responsibility for five daily newspapers located in Victorville, Barstow, Porterville and Marysville, Calif. and Yuma, Ariz. and he has served as publisher in Victorville since 2004.
Entravision Communications Corporation announced a new management structure which will strengthen the company’s ability to capitalize on its media platforms serving Latino audiences and communities and improve operating efficiencies. The structure reflects the continued expansion of the company’s digital, mobile and marketing services to complement its core television and radio assets. Under the new structure, Entravision elevated several longtime employees to new and expanded roles within the company. Jeffery A. Liberman has assumed the role of Chief Operating Officer, and previously served as President of Entravision’s radio division. Mario M. Carrera was named Chief Revenue Officer, and previously served as Senior Vice President of Spanish-Language Television. Lastly, Esteban Lopez Blanco was named Chief Strategy Officer, Corporate Development and Innovation, and previously served as Entravision’s Executive Director of Interactive. Walter F. Ulloa will continue to lead the company as Chairman and Chief Executive Officer, with Christopher T. Young continuing to serve as Executive Vice President, Chief Financial Officer and Treasurer, and Mark A. Boelke continuing to serve as General Counsel, Vice President of Legal Affairs and Secretary.
