David Lawenda{Univision}, Lisa McCarthy{Univision}, Luca Bentivoglio{LATV}

Content

Univision has hired David Lawenda to oversee sales across all the media platforms.

Univision has hired Lisa McCarthy as Executive VP of Client Development and Partnership Marketing.

Luca Bentivoglio has been named VP, programming of LATV.

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Nissan Honda merger

Nissan – Honda Merger: Implications for the U.S. Marketing Industry

Nissan and Honda spend more than US$ 800 million a year in advertising in the U.S. What is the rationale for the merger and what implications does it have for the way the merged company will conduct its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.