Univision has hired David Lawenda to oversee sales across all the media platforms.
Univision has hired Lisa McCarthy as Executive VP of Client Development and Partnership Marketing.
Luca Bentivoglio has been named VP, programming of LATV.
Univision has hired David Lawenda to oversee sales across all the media platforms.
Univision has hired Lisa McCarthy as Executive VP of Client Development and Partnership Marketing.
Luca Bentivoglio has been named VP, programming of LATV.
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Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Twenty one U.S states will have enacted consumer privacy laws by 2026. These laws take new steps to prohibit collecting, processing or sharing sensitive data, including race, color, ethnicity, and religion. While these new privacy regulations reflect a critical right for citizens, they also make effective multicultural audience measurement and advertising more difficult.
Verizon mixes it up for the Super Bowl…and six more brand initiatives targeting the U.S. consumer right now.
Nissan and Honda spend more than US$ 800 million a year in advertising in the U.S. What is the rationale for the merger and what implications does it have for the way the merged company will conduct its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.