Olivia Vasques has been named Efe’s new sales rep on the West Coast.

Donald K. Parsons will be the new sales manager for Impremedia’s Vista magazine.

Andrés Ordóñez, formerly of BBDO Puerto Rico, has joined Zubi Advertising as Vice President Creative Director.

Mauricio Cardenas, chief officer of Coors Latin America and U.S. multicultural markets is taking on an expanded role in the company’s stepped-up multi-cultural efforts.

Hearst Corporation’s San Antonio Express-News announced the appointment of Rebecca Chavez-Becker as its Sales Director of Hispanic Publications. Chavez-Becker will oversee all sales initiatives for the San Antonio Express-News’ Hispanic Publications – Conexión, Cancha and Mexico Express.

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