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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!
Rafael Carranza{Efe}, Javier Aldape{Hoy}, Rick Marroquin{Batanga}, Ivan Perez{Azteca America},  Digby Solomon{Daily Press}, John J. Camarillo{ZUMA}, Gianfranco Arfinengo{Castalia Communications}, Gustavo Gruber.


Rafael Carranza has been named Efe's director of business development and marketing for North America, Central America, the Caribbean, and South America.

Azteca America has announced the appointment of Ivan Perez as vice president and director of sales for Miami. He will be responsible for servicing advertising agencies and clients in the Southeast territory, as well as developing new accounts.

John J. Camarillo has been promoted to international sales manager for global operations and Market development for ZUMA press.

Gianfranco Arfinengo has been named Castalia Communications' new director for Mexico and Gianfranco will be responsible for distribution, advertising sales and marketing for the region.

As a result of the Banta/RR Donnelley merger, it was decided not to continue with a print centric solution for the Hispanic market. As such Gustavo Gruber is no longer an employee of RRD or Banta, and is currently exploring other opportunities.

Digby Solomon has been named the new publisher, president, and CEO of the Daily Press in Newport News, Virginia. Javier J. Aldape has been named acting publisher at Hoy.

Batanga has named Rick Marroquin as its new Chief Marketing Officer. He will oversee all marketing efforts for the company's various media and entertainment ventures.

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Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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