Casa y Hogar Hires Focus Media & Marketing to Target Detroit’s Big Three

Casa y Hogar, a Hispanic shelter magazine with a circulation of 918,000 announced that it is expanding its advertising team by retaining Focus Media & Marketing to represent the magazine in Michigan, Ohio, and Illinois. Filiberto Fernandez, Publisher and CEO of casa y HOGAR and Ken Stubblefield, President, Focus Media & Marketing, made the announcement jointly.

“We are targeting the big three in Detroit, General Motors, Ford and Chrysler. Focus Media has a superb team of people that have been calling on automotive brand managers for a long time”, Filiberto Fernandez tells Portada®. Fernandez adds that “they have built a strong relationships with most brand managers and agencies in Detroit over the last 15 years. We are their first magazine in Spanish. Their goals are to call on general market agencies and on the automobile industry brand managers not Hispanic shops. We are looking at other rep opportunities in a couple of specific industries.”

Casa y Hogar is a full-color glossy home magazine written for Hispanics living in the United States. The magazine is published in Spanish and is delivered by leading Spanish newspapers and in select venues nationwide. The magazine provides readers with the latest information on home finance, home remodeling, home design, home decoration and outdoor living and health.

Countrywide Home Mortgages, General Motors, Wal-Mart, Allstate Insurance, Direct TV, Unilever, Armstrong and Moen are among some of the magazines current advertisers.