Café Media, LLC has announced the launch of Café magazine, a Latino Lifestyle magazine in English. Inspired by the growing second and third generation Hispanic population in the United States, Café magazine hopes to reach English-dominant readers by providing original content grounded in their cultural values and interests.
The first issue, October/November 2008, will have a circulation of 45,000 copies and will be distributed throughout the Chicagoland area beginning October 1st. “Distribution will be: 20,000 home-delivered through USPS, and 25, 000 through public distribution, through beauty salons, hospitals and retail locations.
Café’s Julian Posada tells Portada, “Café is essentially a media company, consisting of four platforms: Magazine, website, newsletter and events. So our real vision is to focus on relevant content first and platform second.” Posada adds that they’ll be integrating mobile distribution in Q1 of next year.
To further complement the new magazine's launch, Café Media will also simultaneously debut an e-newsletter and a website. Special features of the e-newsletter will include “Editor’s Picks” on upcoming events, along with tips on going green in the “Que Verde Corner.” In addition, the website (www.cafemagazine.com) will premiere with an exclusive blog partnership with Irene Tostado of Univision Radio’s La Kalle 93.5 & 103.1 FM.
Café Media is a Chicago-based multi-platform media company focused on providing culturally relevant content to English-dominant Hispanics designed to inform, inspire and entertain. Its media offerings include multiple platforms including e-newsletters, web, mobile and event driven activities.
Advertisers will include: Verizon, Diageo, American Family, National City and Harris Bank.