Breaking New Accounts: Hellman’s, LactAid, Splenda, WalMart, Heineken Light, Fedex…

Comida y Familia (1,000,0000 each issue, 5X) recently won the WalMart account for the first time. In addition, the custom publication published by Kraft also won two Johnson & Johnson brands (LactAid, Splenda). Both brands are going to advertise as third party advertisers in the magazine for the first time.

Fox Sports en Español , the 750,000 circ. monthly publication published by New York and Buenos Aires-based Cuatro Media, recently broke into several new accounts, as can be seen in the publications March, April and May 2007 issues. New accounts active in the publications pages are: Heineken Light, Army, AT&T, G Patriot, Marines, Bridgestone, Allstate, and Wrigley’s.

Hispanic Target (circ. 15,000, monthly, Spanish) recently got Fedex as a new advertisers for the magazine. Media buying for Fedex is handled out of OMD in New York.

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