A branded envelope is a cost-effective way for direct mail marketers to send both a branding message and a coupon to a customer's mailbox. The marketer advertises its brand on the outside of an envelope and inserts its coupon, along with other advertiser coupons, into the mail piece. This technique gives marketers an impact close to that of a solo-mail campaign. MoneyGram recently advertised in a branded envelope with Carmen's Cupones. Solo campaigns cost US $35-45 per thousand, while shared mailings cost around US $3-5 per thousand.


Portada Staff

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