Sencion Marketing, publishers of Futbol Mundial and Beisbol Mundial, are launching a new product to tap into another widespread passion for US Hispanics—boxing.
Boxeo Mundial will launch with an integrated campaign to coincide with greatly-hyped Oscar de la Hoya/ Manny Pacquiao fight in Las Vegas December 6th.
The magazine itself will be released November 30. It will be distributed through Spanish-lanugage publications in the top 10 Hispanic DMAs. The magazine is also supported by a website, where online visitors can access its content.
The De la Hoya/Paquiao fight is also being heralded by Mexican beer company Tecate, which is running promotional graphics on the side of its beer cans. Tecate has long been active in sponsoring Hispanic boxing events.