The ranking of National Hispanic preprint (Free Standing Insert – FSI) advertisers during the first half of 2007 is led by electronic retailer Best Buy, followed by Target, Home Depot, Sears and Publix.
Newspapers with heavy activity included El Sentinel (Fort Lauderdale), El Nuevo Herald (Miami), Hoy (New York), La Prensa (Orlando), La Voz de Phoenix, La Palma (West Palm Beach), Conexion (San Antonio) and Impacto USA (Los Angeles).
Ranking of National FSI Advertisers from Jan 1 – June 25, 2007
1. BEST BUY
3. HOME DEPOT
10. PEPBOYS AUTO
13. PAYLESS SHOESOURCE
14. ASHLEY FURNITURE
Note: Ranking is for National Advertising (excludes local advertising dollars)
Source: Portada Ad-Tracking
For absolute dollar levels year on year growth comparisons and Q1 and Q2 2007 data, call Annette Fielman at (516) 396-0179 or e-mail her at email@example.com.
September 1, 2004 Are Hispanics Coupon Clippers?
September 1, 2004: Big box retailers only give pocket change to Hispanic print
September 1, 2005: Advertisers demand improved zoning capabilities…