Beginning in August

TodoBebé will do its first drop in an ADVO shared mail piece this August. TodoBebé had originally scheduled the first drop of its ADVO Shopwise mailing for early May in honor of Mother's Day (see “TodoBebé launches its first editorial product via direct mail,” page 1, Portada® No. 13, January 2005). The August mailing will coincide with TodoBebé Baby Fairs held at Wal-Mart stores across the country. TV network Telemundo will promote the baby fairs. The multimedia parenting content provider has also secured Wal-Mart as one of the advertisers in its shared mail piece.