Athlon Sports Communications, Inc. and PGOA Media American Publishing Group announced a partnership agreement for Athlon to acquire the rights to publish PGOA print properties, American Profile, Relish, and Spry magazines.
PGOA Media will retain the digital properties of the three brands—americanprofile.com, relish.com and spryliving.com—as well as its other web properties, moneyliving.com, dailyparent.com, PGOA Studios, the Relish Daily Dish mobile app and the Relish tablet edition.
The deal makes Athlon Sports one of the largest publishers of newspaper delivered content with a circulation reach of 43-plus million via 1,600 newspapers.
Combined, the PGOA Media print brands (circ. 34 million) and Athlon Sports magazine (circ. 9 million), will make Athlon Sports the largest publisher of newspaper delivered content with a circulation reach of 43-plus million via 1,600 newspapers. PGOA Media and Athlon will work together to provide integrated marketing solutions across platforms for advertising and newspaper partners as well as consumers.
UPDATED: The 1,600 newspapers where Athlon Monthly and the PGOA properties Relish, Spry and American Profile will be distributed include:
- NY Daily News, NY
- Chicago Sun-Times, Chicago IL
- The Florida Times-Union, Jacksonville FL
- Albuquerque Journal, Albuquerque NM
- The Commercial Appeal, Memphis TN
UPDATED: HISPANIC MARKET COMMENT
Chuck Allen, EVP/COO, Athlon Media Group told Portada, regarding the Hispanic marketplace, that “Athlon does not plan on specific language based publications, other than English, at this time due to the broad reach we have in the general population, especially C&D markets. As a result, we have a fairly good index of people in the Hispanic segment; however, content is not edited in Spanish.”
Athlon Sports publishes Athlon Sports Magazine, launched in 2010, as a monthly magazine via daily and community newspapers. The magazine is mostly distributed as a newspaper insert, and also is distributed at over 60,000 newsstand locations throughout the U.S. and in 35 countries. Athlon Sports Magazine is now complemented with PGOA Media’s American Profile’s wide reach as well as the audiences for Relish and Spry, the largest food and health/wellness advertising supported newspaper magazines in the nation.
According to Chuck Allen, EVP/COO of Athlon Sports: “The genius of our agreement is simple: Each partner will be able to focus on what they do best while joining forces to create scale and reach for our advertisers . This will enable Athlon to continue to harness and broaden the strength of its print properties allowing PGOA to further develop and broaden its digital brands.”
Nashville, TN-based Athlon Sports is a 46-year-old integrated media company with the largest sports magazine in the industry, Athlon Sports Monthly magazine. With a circulation of 9.3 million, it remains the category leader in special interest sports titles and pre-season prediction accuracy,