Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.

As shown in the below chart,  Food City was the company that had the largest advertising expenditure in Arizona’s Hispanic newspapers in 2006, followed by Fry’s,  Bank of America, T-Mobile and  Macy’s. The strength of retail companies is also reflected in the fact that retail was the largest category in national ROP advertising, according to Table 2, followed by financial and telecommunications.


Table 1: Top 20 National ROP Advertisers in Arizona (2006)

1. FOOD CITY

11. K

 

 

2. FRY`S

12. HYUNDAI

 

3. BANK OF AMERICA

13. AEROMEXICO

 

4.  T-MOBILE

14. CHRYSLER

 

5. MACY`S

15. AZTECA AMERICA

 

6. CINGULAR

16. LOWE`S

 

7. TELEMUNDO

17.FORD

 

 

8. DILLARD`S

18.ASTRAZENECA

 

9. WASHINGTON MUTUAL

19. WAL-MART

 

10. SPRINT

20. GENERAL MOTORS

 

 Source: Portada Ad-Tracking


Table 2: Top 5 National ROP Categories in Arizona (2006)

RETAIL

FINANCIAL

TELECOMMUNICATIONS

MEDIA

AUTOMOTIVE

 Source: Portada Ad-Tracking

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Portada Staff

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