AMI-Latino Magazine Group analyzes Thalia test issues

American Media's AMI-Latino Magazine Group is currently evaluating the success of three Thalia test issues launched in April, May and June (see “AMI introduces Thalia, the Mexican-Oprah?”, page 3, Portada® No. 9 May/June 2004). “Newsstand sell-through of the first issue was between 45,000 and 50,000 copies,” Sue Yein Butcher, VP at AMI Latino Magazine Group tells Portada®. The data provided by Butcher points to a sell-through rate of approximately 45%. The first issue of Thalia had a nationwide circulation of 125,000, a small portion of which was distributed in Mexico. The third test issue of Thalia was published June 6th and will be available on newsstands through July 6th. Although reader feedback has been “very positive,” according to editor in chief Donna Hernandez, AMI is still determining how best to proceed with the publication. Thalia is written in Spanish with a few English words sprinkled in.

…and submits Shape en español for ABC audit.

AMI Latino Magazine Group recently submitted a request to the Audit Bureau of Circulation (ABC) for an audit of Shape en español (monthly, Spanish-language, full page color US $10,000). AMI Latino Magazine Group expects to announce a rate base of 75,000 as a result of the audit.