Alloy Access, the multicultural marketing division of Alloy Media + Marketing (NASDQ: ALOY) and the National Association of Hispanic Publications (NAHP) announced that there are renewing their strategic partnership naming Alloy Access as the NAHP's sole provider of newspaper advertising and placement services across its wide network of member publications. This is the fourth year of the partnership. Under the new, year- long agreement, Alloy Access will continue to handle all advertising sales and placement services for marketers seeking to reach Hispanic consumers across the newspapers, magazine and online publications represented by the NAHP.
The partnership continues to allow the NAHP to provide the most effective and efficient programs to its members. Alloy Access will also conduct regional training sessions for NAHP members on topics including sales techniques, internet advertising, audit practices and demographic research.
"With the unprecedented growth of the Latino population, it is imperative that our industry stay ahead of the changes. We have a unique opportunity to empower Hispanic publishers and our audience with information and tools for their continued growth." Said Fanny Miller, NAHP Vice President of Marketing and President/CEO of El Latino, the largest Hispanic owned Spanish-language newspaper in California.
"We are excited to continue our long standing relationship with the NAHP serving as their official rep firm and we look forward to broadened opportunities in the year ahead," commented Greg Anthony, SVP, Alloy Access, an Alloy Media + Marketing Company. "The partnership has allowed for increased business to the local newspapers and continues to enable us to extend our services to a wide range of marketers looking for effective ways to reach the Hispanic consumer."