Glazer's Distributors — one of the nation's largest distributors of fine wines, malts and spirits — has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas' powerful Hispanic market. Building on a fully integrated marketing campaign, including a targeted mix of advertising, promotion and public relations, Glazer's will work with Levenson & Hill to further reinforce and expand its ability to connect with Hispanic consumers.
Headquartered in DFW since 1984, Levenson & Hill added offices in Denver and Mexico City by formalizing its relationship with its Hispanic Marketing Partner, Legion Advertising, in 2004.
Glazer's seeks to hone its marketing relationship within this key demographic group by leveraging Levenson & Hill's proven multi-cultural expertise and related capabilities in the Hispanic arena.
"I am excited with the enhanced strategic focus Levenson & Hill brings to the table," said Mike Maxwell, President of Glazer's Texas operations. "Their proven expertise in building brands and delivering messages through an award-winning media platform helps us tremendously. Adding their Hispanic expertise will help catapult us to the next level of strategic focus in reaching this critical consumer segment."