Cingular Wireless recently launched a new national television, radio and print campaign. The print campaign begins this week in Spanish-language newspapers across the country. TV commercials began running last week on Spanish-language networks nationwide. The Bravo Group is Cingular's Hispanic advertising agency.
The campaign introduces a new slogan that replaces "Raising the bar" with "Adelante," "This new tagline and ad campaign reflects Cingular's commitment to the Hispanic market and our desire to contribute tools that offer them a better experience in the use of wireless communication," said Roberto Garcia, the Cingular Wireless' director of Hispanic marketing.