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Increasing Hispanic advertising allocation for Puerto Rico expansion.


Big Box retailer Best Buy is planning to increase its Hispanic advertising allocation. Mostly due to the retailer's expansion in Puerto Rico, Mark Walston, Sr. Manager – Print Production Services at Best Buy tells Portada. Best Buy is an important advertiser in the Hispanic print media market.

In 2006 Best Buy advertised for a total amount of $3.35 million in Hispanic newspapers and magazines according to Portada Ad-tracking. Most of that advertising was placed in the form of pre-prints (Free Standing Inserts).

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