Big Box retailer Best Buy is planning to increase its Hispanic advertising allocation. Mostly due to the retailer's expansion in Puerto Rico, Mark Walston, Sr. Manager – Print Production Services at Best Buy tells Portada. Best Buy is an important advertiser in the Hispanic print media market.
In 2006 Best Buy advertised for a total amount of $3.35 million in Hispanic newspapers and magazines according to Portada Ad-tracking. Most of that advertising was placed in the form of pre-prints (Free Standing Inserts).