Hispanic market promotional agency TvPromo International has launched a multiplatform campaign for toilet paper product Charmin Ultra designed to appeal to L.A. Hispanics.
The campaign will consist of:
Charmin Ultra Dispenser Billboard: A giant walking board/dispenser with demonstrators on the side. “CharminUltra Dispenser walking reps” teams will visit Hispanic events, high density Hispanic malls, and most visited Hispanic parks.
Charmin Ultra Dispenser Mobile: A branded golf cart with Charmin Ultra dispensers will capture consumer's attention, with demonstrators on the side distributing print piece with coupons and branded premiums.
Interactive Restroom Advertisement: Poster-ads inside restroom stalls will invite consumers to try Charmin Ultra. A separate dispenser will be placed in the restroom stalls for consumer trial. A staffer that will be present at all executions will distribute premiums and print piece with coupons.
TvPromo International has estimated to reach about 2.0 Million consumers with this unique promotion.