Adelante, the Spanish-language publication of The Imperial Valley Press (Schurz Communications, circ. Daily 14,309, Sundays circ. 15,263), switched to a three times (Wednesday, Friday and Saturday) a week publication in April. Prior to that it had been published twice a week. The Imperial Valley Press publishes seven days a week and covers Imperial County in Southeastern California, including the communities of Bombay Beach, Brawley, Calexico, Calipatria, El Centro, Heber, Holtville, Imperial, Naval Air Facility El Centro, Niland, Ocotillo, Seeley and Westmorland. 73% of the areas' population is Hispanics says Todd Benz, The Imperial Valley Press' circulation manager. Advertisers in The Imperial Valley Press had been demanding an increased frequency of Adelante.

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