Telecom was the first category in national advertising captured by Pennsylvania newspapers in 2006 including Al Dia, El Hispano, La Actualidad, Unidad Latina.
Philadelphia’s Hispanic community is overwhelmingly Puerto Rican, numbering just under 100,000 during the last census. The next largest Hispanic group is Mexican, about 7,000 of who were counted during the same period. The remainder of Philadelphia’s Hispanics is a mix of Dominicans, Cubans and Colombians.
Top 5 Categories in PA Hispanic Print (2006)
|
Category |
|
1. Telecom |
|
2. Retail |
|
3. Financial |
|
4. Media |
|
5. Charities |
Source: Portada Ad-Tracking
Note: Underlying figures exclude local advertising
Top 5 Brands in PA Hispanic Print (2006)
|
Brand |
|
Verizon |
|
Macy's |
|
Shop Rite |
|
PNC Bank |
|
Comcast |
Source: Portada Ad-Tracking
Note: Underlying figures exclude local advertising
For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail [email protected].
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