Telecom was the first category in national advertising captured by Pennsylvania newspapers in 2006  including Al Dia, El Hispano, La Actualidad, Unidad Latina.

Philadelphia’s Hispanic community is overwhelmingly Puerto Rican, numbering just under 100,000 during the last census. The next largest Hispanic group is Mexican, about 7,000 of who were counted during the same period. The remainder of Philadelphia’s Hispanics is a mix of Dominicans, Cubans and Colombians.

Top 5 Categories in PA Hispanic Print (2006)

Category

1. Telecom

2. Retail

3.  Financial

4. Media

5. Charities


Source
: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

 

Top 5 Brands in PA Hispanic Print (2006)

Brand

Verizon

Macy's

Shop Rite

PNC Bank

Comcast

Source: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.

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