Hispanics are big movie watchers, and movie advertising amounts to an important revenue stream for Hispanic newspapers nationwide. The table below outlines the top ten Movies, ranked by Hispanic newspaper ad investment. Spanish-language movies like Pan’s Labyrinth and Volver have an interesting share. However, general market blockbusters like Shrek the third and The Hitcher clearly lead the pack.
Table: Ranking of Movie Advertising in Hispanic Newspapers from
Jan 1 – August 6, 2007
1. Shrek the Third |
2. The Hitcher |
3. Are we done yet? |
4. Meet the Robinsons |
5. Bridge to Terabithia |
6. Pan's Labyrinth |
7. Pirates of the Caribbean at the World's End |
8. Evan Almighty |
9. Volver |
10. 28 Weeks-Later |
Source: Portada Ad-Tracking
For absolute dollar levels year on year growth comparisons and YTD 2007 data, call Annette Fielman at (516) 396-0179 or e-mail her at [email protected]
