Beer Brands spent almost twice as much as Liquor, Wines and Spirits in National ROP in Hispanic newspapers during 2006. Liquor, Wines & Spirits tend to be more oriented towards magazine advertising. Within the Liquor, Wines & Spirits category, Johnnie Walker leads, followed by Bacardi, Crown Royal, Chivas Regal, Tequila Jose Cuervo and Dewar’s.
Top 10 Liquor, Wines & Spirits Advertisers
JOHNNIE WALKER | LOUIS XIII | COINTREAU |
BACARDI | RON DON Q | TEQUILA ANTIGUA CRUZ |
CROWN ROYAL | TEQUILA DON JULIO | TORRES |
CHIVAS REGAL | 10 CANE RUM | GREY GOOSE |
TEQUILA JOSE CUERVO TRADICIONAL | JACK DANIEL`S | CAMPO VIEJO |
DEWAR`S | GRAN DUQUE DE ALBA | ROBERTO CAVALLI |
TEQUILA SAUZA HORNITOS | TEQUILA JOSE CUERVO | VEUVE CLICQUOT PONSARDIN |
TEQUILA EL DIAMANTE DEL CIELO | BUCHANAN`S | BOMBAY SAPPHIRE MARTINI |
ABSOLUT | HENNESSY | COINTREAU POLITAN |
CARDENAL MENDOZA | JEREZ FELIPE SEGUNDO | SHAFER |
…and Budweiser Brands Lead the Beer Category
Anheuser Busch brands – Budweiser and Bud Light – led advertising in Hispanic newspapers during 2006 among beer brands (see box below). Interestingly, Latin American brewers like Grupo Modelo (Corona and Negra Modelo brands) Femsa (Tecate), Brahma and Quilmes were at the end the of the table.
Top 13 National Beer Advertisers
1. Budweiser | 8. Tecate |
2. Bud Light | 9. Michelob |
3. Heineken | 10. Pilsener |
4. Miller | 11. Brahma |
5. Medalla | 12. Quilmes |
6. Corona | 13. Modelo |
7. Coors |
|
Source: Portada Ad-Tracking
El Nuevo Herald (Miami), La Opinion (Los Angeles), La Raza (Chicago) and Rumbo (Texas) were among the newspapers most used to by beer brands to target Hispanics.
