National ROP advertising in Hispanic publications was worth over twelve million dollars in 2006. The companies that advertised the most were Macy’s, Dillard’s and JC Penney. The publications that got most apparel advertising dollars were El Nuevo Herald (McClatchy, Miami) and other publications in the South Eastern part of the United States.


Apparel Category: Top twenty companies in Hispanic ROP spending
 

1. MACY`S

2. DILLARD`S

3.JCPENNEY

4.NORDSTROM

5. BLOOMINGDALE`S

6. MARSHALLS

7. ROBINSONS-MAY

8.FOLEY`S

9. T.J. MAXX

10. LIVERPOOL

11. BEALLS

12. TARGET

13. SYMS

14. BURLINGTON

15. NEIMAN MARCUS

16. CARSON PIRIE SCOTT

17. HECHT`S

18. MERVYN`S

19. A.J. WRIGHT

20. PEEBLES


Source
: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

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Portada Staff

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