National ROP advertising in Hispanic publications was worth over twelve million dollars in 2006. The companies that advertised the most were Macy’s, Dillard’s and JC Penney. The publications that got most apparel advertising dollars were El Nuevo Herald (McClatchy, Miami) and other publications in the South Eastern part of the United States.
Apparel Category: Top twenty companies in Hispanic ROP spending
|
1. MACY`S |
|
2. DILLARD`S |
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3.JCPENNEY |
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4.NORDSTROM |
|
5. BLOOMINGDALE`S |
|
6. MARSHALLS |
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7. ROBINSONS-MAY |
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8.FOLEY`S |
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9. T.J. MAXX |
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10. LIVERPOOL |
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11. BEALLS |
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12. TARGET |
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13. SYMS |
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14. BURLINGTON |
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15. NEIMAN MARCUS |
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16. CARSON PIRIE SCOTT |
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17. HECHT`S |
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18. MERVYN`S |
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19. A.J. WRIGHT |
|
20. PEEBLES |
Source: Portada Ad-Tracking
Note: Underlying figures exclude local advertising
