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A new publication targeting Latino car-buyers

A new publication targeting Latino car-buyers

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Publishers are increasingly aware of the growing number of automobile companies interested in advertising in Hispanic print media. In September, the first issue of Sobre Ruedas, a national Spanish-language magazine focusing on the automotive industry, will be launched.

Sobre Ruedas is one of a growing number of publications targeting Latino car buyers. The quarterly, Latinos on Wheels, was launched in October 2001.

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Hispanic AVOD

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At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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