EL EXCÉNTRICO ESCRITOR BEIGBEDER RESUCITA LA REVISTA ERÓTICA FRANCESA "LUI"The Hispanic Magazine Advertising Market has been growing at a high rate  so far this year.  A substantial part of that growth has come frome new ad campaigns. Portada and Media Economics Group below provide information about 10 new Hispanic magazine advertising campaigns during the first half of 2013. The magazine ads were tracked by the HispanicMagazineMonitor™ service.

The below ranking shows the campaigns ranked by the estimate of advertising expenditure. Total Advertising spent during the first six months of the year was US $133.756 million. The top 10 brands invested US $12 million. Among the new campaigns,  L’Oreal’s CoverGirl’s “Vive Vanidades – Guía total de belleza” was the campaign with  the highest advertising expenditure (US $2 million for 34 ad pages).

Ranking

Brand

Advertiser

Top 3  Magazines where ads ran

Total Ad pages

Total Dollars

1

L’Oreal Paris “Vive Vanidades – Guia Total de Belleza” SAS

L’Oreal USA, Inc.

Vanidades

34

2,040,000

2

CoverGirl “Outlast Stay Fabulous”

Procter & Gamble Company

People en Español, Vanidades, Ser Padres

20

1,437,550

3

Crest “Complete Multi-Benefit Plus Scope Outlast”

Procter & Gamble Company

People en Español, Siempre Mujer, Vanidades

28

1,419,491

4

CoverGirl “Clump Crusher”

Procter & Gamble Company

People en Español, Ser Padres, Vanidades

18.99

1,380,187

5

Pantene Pro-V “Repair & Protect”

Procter & Gamble Company

People en Español, Vanidades, TV y Novelas

24

1,332,261

6

Secret “Clinical Strength”

Procter & Gamble Company

People en Español, Vanidades, Latina

22

1,026,638

7

Gain cleaning products – various

Procter & Gamble Company

Ser Padres, People en Español, Vanidades

18

1,022,246

8

Gain Laundry Detergent “With Oxi Boost”

Procter & Gamble Company

People en Español, TV y Novelas, Vanidades

22

1,009,381

9

Kellogg’s “Nutri-Grain”

Kellogg Company

Ser Padres, People en Español, Siempre Mujer

13

916,626

10

People en Español “Festival 2013”

Various

People en Español

11

870,100

Total: (Top 10 – new brands/campaigns):

   

210.99

$12,454,480

      

Total: (All new brands/campaigns):

   

973.93

$51,075,351

      

Total: (All actives brands /campaigns):

   

2,811.66

$133,756,324

 

Source: Media Economics Group, HispanicMagazineMonitor™. For more information please call: 1 (704) 841-2030.

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Senior Researcher/Writer, @CarovsCaroCarolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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