Continuing its expansion in the U.S. Hispanic market, Vme announced that it has signed a contract with The Nielsen Company to be a nationally rated network as of January 2011. Coupled with this, the 3-year-old network also announced that it is now available in 10.2 million Hispanic households further solidifying its position as the 4th largest U.S. Hispanic broadcaster of any kind.
Vme's distribution is comprised of 40 digital affiliate broadcast channels in the biggest Hispanic markets, offering over-the-air distribution of the network along with basic cable carriage in those same markets. Plus Vme has nationwide satellite distribution in the basic and Hispanic packages of both DirecTV and DISH, as well as coverage via Verizon FiOS and AT&T U-verse. This combined distribution brings Vme into nearly 80 percent of all U.S. Hispanic TV households.
Vme recently announced a new branding campaign that distilled the network's mission into a single word – "Contigo" – which means in English "together with you,".