V-me, the Spanish broadcast TV, has launched the first phase of a consumer awareness campaign promoting the network's engaging music, lifestyle and drama programming to viewers  in top Hispanic Markets.

Phase one of this ongoing effort features radio and outdoor advertising in New York, Los Angeles, Chicago, Miami and Houston, with transit ads in New York, Los Angeles and Chicago.

Programs featured in the campaign:

·         Estudio Billboard – Music/interview series premiering a new season March 30.

·         V-me Cocina –  Spanish daily food block with top Latin chefs and online recipes from the US, Mexico, Latin America and Spain.

·         Hay Alguien Ahi – A compelling paranormal drama, part of V-me's all-new weeknight slot that’s redefining Hispanic drama in primetime.

In one example from the outdoor campaign for Hay Alguien Ahi, an ad parodies a real estate classified, touting "Cinco Cuartos, Tres Baños, Dos Fantasmas." (Five Bedrooms, Three Bathrooms, Two Ghosts).  For V-me Cocina, a billboard urges consumers tired of everyday meals to “Dile no a los refritos” (Just Say No to Refried Beans).

In nearly 40 markets, V-me is available free over-the-air, and on basic digital cable. V-me is also carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV. In some areas, V-me is available on Verizon FiOS and AT&T U-verse.

Related Articles:

Carmen di Rienzo: “The V-Me Transaction Highlights the Value of the Hispanic Market”

Analysis: Prisa confirms that V-Me Investment was an Asset Exchange

PRISA to Take Major Stake in V-me Media, Inc.


Portada Staff

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