Arbitron Inc. (NYSE: ARB) has announced that Univision Radio, the leading Spanish-language radio group in the United States, has signed multi-year contracts for Arbitron's Portable People Meter™ (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose,Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
"Reliable ratings data are vitally important for all stakeholders in the radio marketplace. Based on the steps taken by Arbitron to date to improve the PPM service, and on Arbitron's commitment to continue its current efforts to improve the service, we concluded that we could begin subscribing to the PPM service again," said Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics, Univision Communications Inc. "We remain committed to ensuring that the industry has access to the most reliable ratings data by working closely in partnership with Arbitron."
"Univision Radio's commitment to the PPM radio ratings service is one more vote of confidence in the value and utility of Arbitron's electronic ratings for radio," saidCarol Hanley, executive vice president, Chief Sales and Marketing Officer, Arbitron Inc. "We are grateful for the support and, as part of our renewed partnership with Univision Radio, we will work together to promote the value of radio to agencies, advertisers and the communities it serves."
Univision Radio has been a subscriber to the Arbitron PPM ratings service inHouston and to the Arbitron diary service in Albuquerque, El Paso, Fresno,McAllen-Brownsville and Puerto Rico.