Univision Interactive Media, Inc. announced the launch of 72 new online and mobile TV and Radio sites in 20 top Hispanic markets nationwide. This is part of Univision’s ongoing effort to drive growth on the local level, as well as enhance user experiences and maximize engagement and traffic across all its digital platforms. The initiative has already begun, and will continue through the end of the year.
“These enhancements will grow our audience and engagement, while allowing us to better serve our advertisers and partners with expanded features and a stronger platform through which to reach our valuable audience.” said Kevin Conroy, president, Univision Interactive Media.
“This initiative strengthens our overall local media offerings, as Interactive plays an important role in the ongoing transformation of our local media business and in our long-term growth strategy,” said Peter Walker, president, Univision Local Media.
Local website enhancements will consist of relevant and interactive content including more video and photo offerings with improved functionality, social media integration and easier navigation. Each site will have an upgraded publishing tool that simplifies the development and delivery of content across all of Univision Interactive Media’s local sites. Branding of local stations will also be more prominent on each site, including unique station URLs.
In addition to the new online and mobile sites that have already launched in Miami, Los Angeles and New York, new sites in the following markets will roll out through the end of the year: Chicago, Houston, Dallas, San Antonio and San Francisco; Austin and Phoenix; Fresno; San Diego and Sacramento; Puerto Rico, Atlanta and Philadelphia; El Paso and McAllen; and Las Vegas and Albuquerque.