Cynthia Ashworth, a former Oxygen Network and Madison Avenue veteran, has joined Univision Communications as SVP Agency Development and Ad Sales Marketing, Portada has learned. Ashworth, who spent the past two years developing marketing strategies for Dunkin’ Donuts, will be based in New York City and reports to Lisa McCarthy, Univision’s EVP Client Development Group.
While she might not have strong credentials in Hispanic media and marketing, Ashworth comes to Univision with a solid television and advertising background. Before her stint at Dunkin’ Donuts, she served as SVP of Marketing for the Oxygen Network, where she was responsible for all consumer and business-to-business marketing. Prior to that, Ashworth spent eight years with Kirshenbaum Bond + Partners, where she led the Account Management department. She had also served as partner and account director with JWT.
A University of Virginia MBA who describes herself as “an advertising veteran who has helped push everything from donuts to credit cards to reality shows,” will now be pushing the Hispanic opportunity mostly among non-Hispanic ad agencies, providing them with “insights, tools and training” to help them win in the rapidly growing market.
Ashworth has also written a book, Her Latest Supporting Role, a romantic comedy which has been pitched as “Sex and the City meets postmillennial Mad Men,” and follows the travails of Jill Barber, “a failed former actress who spends her days working for a large Madison Avenue agency trying desperately to hang onto its largest client.”