This week, Accentmarketing launched the Navy’s Hispanic branding campaign with “Mi Navy,” a 30-second original TV spot airing in top Hispanic broadcast and cable networks. The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.
“The purpose of the spot is to elevate the image of the Navy by demonstrating some of the amazing things these admirable men and women do for our country everyday.” said Juan Carlos Piedrahita, SVP, Group Creative Director, Accentmarketing.
The campaign contains recruitment extensions, includes radio, print and digital work along with social media efforts that tie-in to a new Navy website, all of which is scheduled to launch later this year. Visual elements from the campaign will also be integrated into the U.S. Navy Hispanic College Tour, a 12-market grass root recruitment effort that visits nearly 50 schools and Universities around the country, spearheaded by Accentmarketing since 2005.