Telemundo announced that the network has partnered with Toyota and T-Mobile USA on a category exclusive marketing initiative for the launch of its newest original primetime novela, Los Herederos del Monte (The Monte Heirs), in Colombia.
The exclusive marketing initiative centers on four Toyota models that will be associated with characters representative of the vehicles’ target demographic and profile throughout the run of the novela. The four Toyota vehicles that will be featured include Tundra, Venza, Rav4 and Yaris.
Additionally, T-Mobile USA, in a category-exclusive deal, provided the latest smartphones to be organically integrated into the novela, including the T-Mobile myTouch 4G, the HTC HD2 and the Motorola Cliq XT.
“Our goal is to be the preferred wireless carrier among a growing and increasingly savvy Latino audience, said Ximena Cuevas, Sr. Marketing Manager, Hispanic Segment, T-Mobile USA. “This integration provides a great opportunity to showcase our newest technology in an incredibly authentic way.”