In July The Bravo Group and Bromley Communications were the finalists in the pitch for Wendy's Hispanic business. The pitch was for all areas but Hispanic media planning and buying, which is handled by MediaVest and MV42. Today Wendy's International, Inc., part of Wendy's/Arby's Group, Inc. named Miami-based Bravo Group as its U.S. Hispanic agency of record.
Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendy's brand.
Bravo Group will work closely with Wendy's lead agency, Kaplan Thaler Group, to develop and deliver integrated communications that work for the brand in a holistic manner, while remaining relevant and impactful to the Hispanic consumer segment.
Bravo Group will transition into its new role over the next 60 days. Hispanic media planning and buying will remain with MediaVest and MV42.