Univision Radio announced a year-long sponsorship by SUBWAY(R) Restaurants of its Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY(R) Restaurants. The partnership also includes the creation and promotion of a branded micro-site entitled "SUBWAY Artistas Frescos(TM)" (SUBWAY Fresh Face Artists(TM)), where listeners can enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year.
The micro-site, www.subwayartistasfrescos.com, will allow participants to submit a creative video that incorporates the SUBWAY(R) jingle. Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.
"Partnering with a consumer brand like SUBWAY(R) offers a opportunity to promote our concert series in an artistic manner and we are excited to be able to incorporate the Internet to engage a younger audience," said Gary Stone, president and chief operating officer, Univision Radio.
"Our partnership with Univision Radio offers SUBWAY(R) a opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way," said Eddie Lindley, SUBWAY(R) senior marketing manager, Multicultural Markets. "Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the Univision Radio Concert Series, a SUBWAY(R) jingle-singing contest, and the power of the Internet."