Sorpresa! is now airing a branded kids block on Mega TV via DirecTV expanding its audience during this block by more than a million Hispanic satellite subscribers thru DirecTV Mas in addition to Sorpresa!'s existing 1.1 million cable subscribers. This will give kids and families nationwide an in-language, in-culture preschool programming block. The one and a half hour block will air Saturdays and Sundays at 10 AM EST/7 AM PT.
"The Sorpresa! block will allow us to continue to provide an in language, in culture viewing experience that our Hispanic children and their families will enjoy," stated Cynthia Hudson, EVP/ CCO of SBS and the Managing Director of Mega TV.
"We have selected a collection of popular programs from Sorpresa! representing both educational and entertaining content, including preschool programs like Cubeez, Bali, Zumbers, Boom and Reds, and Telmo and Tula: Little Cooks" said Maria Badillo, SVP of Programming.