Spain's Grupo Prisa properties in the U.S. and Latin America are working on a common strategy on the content and advertising side. GLR Networks, majority owned by Grupo Prisa, and V-me, the U.S. Hispanic broadcaster in which Prisa owns a stake, announced today the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – a daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.
On radio, GLR taps into a network of talk/news/sports journalists and correspondents in 22 countries. On television, V-me Noticias is part of V-me’s news and current affairs offer. Sponsorship sales will be handled jointly by the GLR and V-me sales teams.
This is the first of what will be a number of initiatives between GLR Networks and V-me Media Inc, a recent addition to Grupo PRISA’s strategic media portfolio.
GLR Networks is part of GLR (Grupo Latino de Radio), the U.S. subsidiary of Unión Radio, holding company for Grupo PRISA’s radio assets.