Beginning April 15 through June 1, Hispanic consumers can log on to sabordemama.com for a chance to win by sharing their favorite traditional recipe of Oscar Mayer hot dogs and why it's special to the family. The web site, featuring Jimenez, showcases Oscar Mayer hot dog recipes the popular TV host created especially for the program. Recipe ideas range from breakfast to kids snacks.
One lucky Oscar Mayer Sabor de Mama winner will receive $5,000 and the opportunity to join Jimenez at an event to showcase his/her winning recipe. The winner will also enjoy an exclusive photo shoot with Jimenez to be featured in Kraft fall issue of comida y familia magazine.