After being abruptly cancelled in 2010, a revamped edition of the Alma Awards is expected to return to mainstream television in 2011. But instead of returning to their original home in ABC, the awards show will now be broadcast exclusively on NBC, Portada has learned.
Latino civil rights group National Council of La Raza (NCLR), creators and one of the producers of the show, confirmed the switch to NBC, although a spokesperson said a date has not been set yet for this year.
NBC, for its part, was more cautious. While an NBC spokesperson in California said the network “intends” to hold the Alma Awards in 2011, she said: “We have not yet dotted the i’s and crossed the t’s,” and that a deal is still in the works.
Created by the NCLR in 1995 to “honor the fair, accurate and unbiased portrayal of Latinos in the entertainment business,” the Alma Awards (originally known as the Bravo Awards) were given during an annual ceremony generally held in the summer and then broadcast in the fall on ABC, with actress Eva Longoria as host and executive producer.
According to their creators, the Alma Awards were one of the few opportunities in primetime television to spotlight the Latino presence in the entertainment field. Both Ms. Longoria and presenting PepsiCo. are expected to remain an important part of the 2011 show.