This new entity, with $100 million in funding already in place, will focus on the financing, development and production of Hispanic television programs. The first series set to kick off the company's slate of projects is EL DIEZ, about the life of a fictional soccer star and all that comes with being famous. The series was shot this past December in Mexico. One of NALA Entertainment's main focus is Soap Operas; it has begun preproduction of its first of many novelas, with Argos Mexico's leading independent telenovela production company.
EL DIEZ will follow the life of a character named Chava and look at the problems he is faced with in his new life as a famous soccer star. The series will look at Chava's love life, his friendships and what he needs to overcome as a human being.