MMAX Media, a Latin-based extreme fighting organization covering all of Mexico, Central, and South America, announced Tommy Habeeb as Chief Executive Officer. The company said it is poised for a significant expansion into Latin America with the new CEO. Habeeb has been a Hollywood producer of syndicated television shows.
MMAX Media, Inc., which produces "Mixed Martial Arts Xtreme," is targeting Latin America and Hispanic markets in the United States. MMAX has been producing and promoting live mixed martial arts events in Latin America. The company said the strategy is simple: to follow and apply the successful Ultimate Fighting Championship (UFC) formula to the Latin American international markets as well as the significant Spanish-speaking market in the U.S.
According to a release, Habeeb will oversee live event fights and the television production for both United States Spanish audiences as well as Latin American markets, including Mexico, Central and South America, and the Caribbean.